Our Story - Mifilms

A BRAND-FIRST

PRODUCTION AGENCY

We are always passionate about bringing magic to our creations by exploring, experimenting, and executing new techniques, creating visual identities and pushing the boundaries in the quest to find the perfect capture of visually appealing scenes to craft powerful and distinct brand imagery.

Our creative leader & filmmaker Ehmer Kirmani has created an excellent working culture across the network by taking on board the world’s best film community professionals from the Western and Eastern Hemispheres.

Under his visionary leadership, our talented & experienced, highly skilled global creative and film productions team executes every project passionately and seamlessly as he knows how to utilize the team’s expertise & skills to deliver the best.

That’s how we become experts in crafting a powerful brand narrative that translates into captivating storytelling with epic sound and inspiring brand imagery with a cinematic style and approach to create the real magic in every film we do.

OUR MANIFESTO

Empowering Brands Through
Captivating Storytelling And Inspiring Imagery

FILMS CRAFTED

WITH A STORY-TELLING HEART

With a storyteller’s heart, our visionary creative leader, filmmaker and storyteller Ehmer Kirmani knows how to unlock the magic in filmmaking and translate that into a story that people love.

With a 20+ year multinational track record of nurturing the world’s leading international and regional brands through creative transformation and perception reshaping, crafted inspiring brand imagery with captivating storytelling to win in their respective marketplace.

With his global exposure and over two decades of working experience with a wide range of the world’s best creative & filmmaking teams, Ehmer’s journey into the creative direction, storytelling, and filmmaking has acquired a decisive edge from his creative eye and strategic thinking developed over the years.

His filmmaking journey started with his first step into advertising. As an advertising leader, Ehmer has worked on major advertising campaigns for regional and international clients while being a part of global network agencies building some of the most iconic brands through meaningful purpose-driven communications and powerful storytelling.

However, passion drove him into filmmaking, and, with his prior experience with the best brands in the world, he tapped into the market’s needs – the need to tell great brand stories through the magic of film.

He had traveled across the globe and collaborated with awarding-winning global film directors and storytellers, creatives and art directors, cinematographers, and film production teams to work on numerous projects for leading international and regional brands. He also attended multiple filmmaking and storytelling workshops and courses to gain knowledge, experience, and expertise in film direction and storytelling, thus transforming himself into a visionary filmmaker.

THE STUNNING WORLD

OF TABLETOP & FOOD FILMING

We love the art of creating food film through epic moving gliding, diving colliding and visually appealing food shots mixed in with images; the epic sounds, movement, and color give the brand a flavor one can almost taste through the screens.

We teams up with world-class specialists in food direction: the best director of photography, the best food stylists, and the best SFX teams and crews. He brings all those food-loving professionals together to produce exquisite food storytelling through high-speed shooting using motion control rigs, models to probes, and Phantom to Robotic Bolt for dynamic product shots in locations or studios.

SIGNATURE NOTE

CREATE THE MAGIC

Ehmer Kirmani believes that the journey of exploring filmmaking & storytelling keeps going on by taking inspiration from nature, people, relationships, culture, places, foods, books, movies, science & technology as the key factors that constantly enhance & improve the direction & storytelling skills & expertise beside gaining shared knowledge, learnings & innovations while working with global best creative & filmmaking professionals from the advertising, commercials & film industry worlds of western & eastern hemisphere altogether,

Thus he knows precisely how to translate his non-stoppable journey of filmmaking passion with the love of directing and producing inspiring brand imagery with captivating stories through the magic of film.