TECHNOLOGY IS NOT JUST A PLATFORM, IT'S A LIFESTYLE

Our edge is the brand building experience of a multicultural team that helps us power brands in this new digital age with our unmatched breadth of capabilities that can work according to the new rules of hyper-reality, mobility, concurrent media usage along a combination of time and space and offering a unique way to power your digital consumer’s world as we believe technology is not just a platform, it’s a lifestyle.

MI Films performs as a team of versatile, like-minded individuals from around the world, including the film directors, VFX directors, art & imagery directors and digital and technology specialists. We strive to bring innovative and state-of-the-art technology to redefine limitations by designing and producing interactive multi-media installations to create immersive journeys, that are new to the MENA and Asia-Pacific region.

SERVICES WE OFFER

We create Immersive Experiences Through HiTech Productions by blending Creativity & Technology

We are offering a wide range of services in digital innovation within the following categories:

IMMERSIVE DISPLAY ENVIRONMENTS

LIVE LIGHT & SOUND SHOWS

INTEGRATED MULTIMEDIA ENVIRONMENTS

PRODUCT LAUNCH EVENTS

CITYSCAPE PROJECTION

EXPERIENCE CENTRES

OUR APPROACH

MI Films commences a journey with their clients, being fully involved, from the idea to the finished product and beyond. We provide you with comprehensive, tailored solutions that serve rewarding results through our creative process and HiTech Productions. With meticulous attention to every detail, no matter how small the project, we take on each challenge our client presents to us.

With our multidisciplinary expertise and HiTech Productions, MI Films leads a project where the process is effective, fusing the physical and digital world together to give you an unforgettable experience.

OUR PROCESS

DISCOVERY

Understanding your brand goals, audience, parameters and desired outcomes to give us a complete understanding of your brand purpose and guide us throughout all phases of the project.

CONCEPTION

Exploring all key insights and possibilities and conceptualizing a solid plan.

DESIGN

Moving both the creative and technical aspect from direction to detailed design.

DEMO

We’ll give you a miniature set demo with projection as a proof of execution for selected concept while for content we’ll be using our network film production company and its partner VFX House Digital Magic based in Thailand & Europe.

PRODUCTION

With the planning and prototypes, our team of designers, coders and makers get to work and execute the plan, keeping the client involved throughout the process.

DEPLOYMENT

Bringing the project to life. The final phase is where the project is fine-tuned and last adjustments are made before final handover.

MAINTENANCE

We are always there for support, whether it's monitoring or troubleshooting, to ensure everything is running smoothly.

OUR CORE TECHNOLOGIES

PROJECTION MAPPINGS

uses everyday video projectors, but instead of projecting on a flat screen (e.g. to display a PowerPoint), light is mapped onto any surface, turning common objects of any 3D shape into interactive displays.

HOLOGRAPHIC PROJECTIONS

our hologram technology pushes boundaries and expectations, and provides that extra wow factor to captivate your audiences. With our groundbreaking 3D holographic projection technique, your event will never be forgotten.

DIGITAL FABRICATION

a type of manufacturing process where the machine used is controlled by a computer. There is a huge range of digital fabrication techniques. The important aspect that unifies them is that the machines can reliably be programmed to make consistent products from digital designs

MECHATRONICS

focuses on designing, manufacturing and maintaining products that have both mechanical and electronic components. Mechatronics values systems thinking and an interdisciplinary approach to problem solving.

KINETIC SCULPTURE

moving artworks and sculptures that aren’t common, especially since it takes a lot of time to plan and build them. They create hypnotic, spell-binding illusions that will make it very hard for you to look away.

AUGMENTED REALITY

rapidly growing in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear, and feel. When compared to other reality technologies, augmented reality lies in the middle of the mixed reality spectrum; between the real world and the virtual world.

VIRTUAL REALITY

we know the world through our senses and perception systems. These other sensory inputs, plus some special processing of sensory information by our brains ensures that we have a rich flow of information from the environment to our minds.

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